guide

What is A2X?

Written by: Amy Crooymans

March 19, 2026

A2X is ecommerce accounting software that helps businesses, accountants, and bookkeepers automatically reconcile payouts from their online sales channels in QuickBooks Online, Xero, Sage, or NetSuite.

Founded in 2014, A2X works with over 12,000 customers as well as the top ecommerce accounting and bookkeeping practices in the world.

With the support of our customers and partners, A2X is the most accurate ecommerce accounting solution available today – helping businesses increase their financial visibility while saving hours a month.

Key takeaways:

A2X is an automated ecommerce accounting solution – It connects ecommerce platforms like Amazon, Shopify, eBay, Etsy, and Walmart with accounting software such as QuickBooks Online, Xero, and Sage to automate reconciliation of payouts, categorize transactions, and ensure accurate financial reporting.
A2X simplifies complex ecommerce accounting tasks – A2X automatically organizes sales, taxes, fees, and refunds into structured summaries that match payout deposits, reducing manual work, minimizing errors, and ensuring compliance with multi-country tax rules.
A2X enhances financial visibility and efficiency – By streamlining reconciliation and integrating seamlessly with accounting software, A2X helps businesses save hours each month, ensure accurate tax payments, and gain deeper insights into their financial performance.

How does A2X automate ecommerce accounting?

A2X transforms payout data from Amazon, Shopify, eBay, Etsy, Walmart, and PayPal into organized summaries that perfectly reconcile in Xero, QuickBooks Online, or Sage.

It automatically categorizes sales, fees, taxes, refunds, and more, and organizes the transactions into summaries that perfectly match the payout deposits in your accounting software – allowing you to reconcile payouts in just one click.

How A2X works - showing a sales channel report example with lines of data, a conception of an A2X summary, and a match next to a deposit in accounting software

A2X bridges the gap between your ecommerce sales platform (Amazon, Shopify, etc.) and your accounting software (QuickBooks, Xero, Sage), solving common issues such as:

Reconciling complex, batched payouts
Categorizing transactions into sales, fees, taxes, and refunds automatically
Handling multi-country tax rules with ease
Reducing manual errors and saving hours of work each month

With A2X, you can:

Automate a time-consuming monthly process
Ensure accurate tax payments
Get a better view into your financials with a more detailed Profit & Loss Statement (P&L)
Have confidence in the accuracy of your books

It’s also important to note that A2X is not:

A replacement for your accounting software (i.e., it does not replace QuickBooks Online or Xero)
A replacement for your accountant or bookkeeper (in fact, we highly recommend working with an accountant or bookkeeper when using A2X!)

Why is ecommerce accounting challenging without A2X?

Imagine getting a single payout from Amazon that covers two weeks of sales, five different tax rates, multiple refunds, and shipping fees. Recording this entire payout amount as “sales” in your accounting system is incorrect. Without A2X, you’d be left untangling rows of raw data in a spreadsheet – an error-prone and time-consuming task.

Ecommerce accounting is more complex than traditional retail, where payments are direct and straightforward.

Ecommerce businesses receive batched payouts from sales channels, which combine multiple types of transactions. This creates several challenges:

Lumped transactions – Payouts include sales, taxes, fees, refunds, and more. Each transaction must be treated accurately.
Irregular timelines – Payouts can cover days, weeks, or partial periods, making it hard to align with accounting records.
Multi-country complexity – A single payout might involve different countries and tax rates.
Unclear labels – Transactions are often inconsistently labeled, leading to confusion.
Payment gateways – If you use payment gateways to collect payments (i.e., on your Shopify store), this can also add complexity.

It might seem obvious to collect this information from your sales channel, but it’s not so straightforward. Reports that are generated from sales channels contain a lot of raw data that isn’t categorized. Think of a spreadsheet with thousands and thousands of rows.

An example of a report spreadsheet from a sales channel with thousands of rows of data

The ecommerce merchant has to try to split out the data manually in a spreadsheet.

At worst, this is near impossible. At best, it’s incredibly time-consuming and error-prone.

Even if the ecommerce merchant manages to get the numbers close, they would need to create manual entries in their accounting system every time they receive a payout.

When it comes to paying tax, making financial decisions, calculating margins, or even valuing your business, close enough isn’t good enough.

Why is A2X the top choice for ecommerce businesses, bookkeepers, and accountants?

A2X is an award-winning solution trusted by over 12,000 businesses and top accountants worldwide.

Here are some reasons why:

A2X is the most accurate solution. It organizes transactions into correct categories, applies tax rules, and creates summaries that match payouts for easy reconciliation.
A2X is reliable. With experience reconciling millions of transactions globally, it sets the standard for ecommerce accounting.
A2X will get your books up to date in no time. It eliminates manual errors and delays, even fetching historical data to catch up on bookkeeping.
A2X is customizable. You can tailor it to your needs, from tax rules to transaction categories, offering as much control as you require.
A2X has a support team that understands ecommerce accounting. With global experts, help is fast and specific to your business needs.
A2X has the strongest network of expert ecommerce accountants and bookkeepers in the world.
- Not working with an accountant or bookkeeper? Find one on A2X’s Ecommerce Accountant Directory, where you’ll find the top ecommerce accountants and bookkeepers in your country.
- Are you an accountant or bookkeeper who works with ecommerce businesses? Find out how to become an A2X Partner.

Watch to see how cookware brand Misen was able to cut down their finance costs with A2X.

Show Transcript

My name is Michael Mahoney and I'm the CEO at Misen. Misen's an eight figure seller on Shopify and Amazon focused on the US and the rest of the world.

Misen sells affordable performance cookware that's made to last. We operate in an oddly empty lane where we don't price prohibitively. We over-deliver on value and we focus on repeat customers over one and done purchases.

Before A2X, I mean, where do I start? Finance teams are incentivized to remain siloed and work in compartmentalized stacks. I'm looking at you, Excel.

They require manual intervention and move data. It's absolutely nuts. So our biggest issue was deciding between managing our business in three places, Shopify, Amazon, QuickBooks, or paying an arm and a leg to manually update data so that they match. Both of those options stink. Those should not be options that businesses have to choose between.

The consequences of those challenges were that we couldn't evaluate the business without manual intervention. In our case, we were bolstered by a third party finance company. So when there was an issue and there always were, audit trails were manual. That was a nightmare.

Thankfully, I'd been introduced to A2X in a prior role. And we knew we could replace pain and a large expense with a very small expense in automation via A2X.

I would describe A2X – I describe it in one word: "magic-tastic". Sales data and expenses are piped into your accounting software and categorized automatically. Seems magic to me.

We implemented A2X to automatically categorize and post Amazon and Shopify transactions into QBO QuickBooks Online.

Implementing A2X is really simple, both in terms of complexity and time. We launched the integration within, I think, two days of creating an account, and we mapped all our transactions to our general ledger accounts, and we switched to a fully automated process, both reports and journal entries, within five days. That has not been our experience with any other piece of software, so it was freakishly quick.

Most SaaS is disappointing. The sales sheet, the pitch deck, the sales reps say it does all these amazing things. You get excited and it does less than that. A2X is one of maybe 10 pieces of software I've paid for ever that does exactly what it says.

Within 90 days of implementing A2X, we went from 405 payout settlements posted manually every month to payout settlements being auto posted in real time and only four manual journal entries per month. I mean, that's a 99% reduction.

Manual journal entries are a pain in terms of audits because you really need a finance degree to figure out what is being matched up, why. It's not click and see the underlying data. That's what A2X provides.

We went from one full-time head of finance and four external contractors and one part-time W-2 implementing all this information to after A2X, zero external contractors, zero W-2s. I mean, that's 100%.

I don't think most companies might take it that far, but it is possible with A2X. You don't actually need people moving data around.

Before A2X we were spending 38 person hours per month, average of five day delay on any information. So we didn't know what our real time data was. After A2X we spend roughly one person hour per month to audit and real time data entries happen by themselves. Doesn't require anything from us.

Before A2X, we were spending almost $7,000, $6,688 a month in terms of labor and fees between contractors, part-timers, full-timers. And after A2X, that was reduced to $329, all in full stop, inclusive of labor, inclusive of fees. I mean, that's a 97% reduction. So that is material, very, very material.

These results mean we can focus on our business. Most businesses aren't eliminated by a competitor. They're dragged down by the million things you have to excel at just to exist. You have to be great at real estate, out of home marketing, hiring, operations, physical plan, and at least 100 things within the finance function. So the odds are stacked against you without automation.

The great thing about A2X is that everything can be audited and automated by anybody with access. So you don't have to ask the CPA, the CFO, or C-anything. Click a link, follow the transaction back, and confirm the underlying data anytime you want. That is wildly enlightening for a business to not have a gatekeeper that holds all the financial information.

The overall ROI of A2X is 1000X at least. And that's not counting the mental and emotional freedom that comes with automation and the ability to audit with just a click. I don't really know how to measure that, but it does help me sleep at night.

To anybody considering A2X, I would say install it, configure it. It's worth the less than one hour that it takes to do so. Then decide if your current process is better.

Spoiler alert, your current process is not better. You'll be surprised. It's worth the time.

How does A2X work with inventory management systems?

A2X is designed to work alongside your inventory management system (IMS), supporting accurate financial reporting without duplicating inventory functions.

What’s the difference between an IMS and A2X?

Inventory Management System (IMS)

An IMS tracks, manages, and optimizes physical stock and operational workflows. Typical IMS responsibilities include:

Creating and managing purchase orders
Acting as the trusted source for buy and landed costs
Receiving inventory and processing purchase orders
Dynamically updating inventory quantities on sales channels (including bundles and multi-location stock)

A2X

A2X specializes in ecommerce accounting. It captures and summarizes financial transactions from ecommerce platforms and marketplaces, handling ecommerce-specific accounting complexities such as:

Multiple payment processors and payout structures
Various currencies, taxes, and payment periods
Ensuring financial entries in your ledger match bank deposits for accurate reconciliation

How A2X works with IMS solutions

What is the ideal configuration?

The best setup depends on your IMS. Two common workflows:

1. Integrated IMS – Where the IMS is connected to A2X and not your ledger (Xero or QBO)

Some inventory platforms (for example: Shopify COGS reports, Finale Inventory, Settle) export COGS data directly to A2X via API or CSV. In this configuration:

The IMS provides COGS data to A2X
A2X ingests that COGS, combines it with sales, fees, taxes, and refunds from your sales channels, and posts summarized, accrual-based journal entries (sales + COGS) to your accounting system

In this workflow, A2X posts both the sales entries and the matched COGS entries to the ledger.

2. Parallel IMS – where both the IMS and A2X are connected to your ledger

If your IMS (such Cin7, or Unleashed) already posts COGS directly to your ledger, you can run A2X in parallel. In this configuration:

A2X posts revenue, fees, refunds, taxes, and payout reconciliation entries
Your IMS posts COGS entries
You will need to configure your settings to ensure entries align and there is no duplication

Quick implementation notes

Prevent duplicate COGS or duplicate sales postings by ensuring only one system posts each type of journal entry. Cin7 and Unleashed both offer settings to ‘switch off sales posting’, meaning they can post COGS entries to the GL while not posting sales
Use SKU matching and consistent posting periods (accrual vs cash) to reduce reconciliation work
If you don’t have a COGS feed, A2X can pull costs from a Google Sheets

To find out more about how A2X works with IMS, visit the A2X Support Center.

How do I set up and use A2X?

Setting up and using A2X is quick and easy.

Setup steps:

Connect A2X to your accounting software (all you need is your login info).
Connect A2X to your sales channel (all you need is your login info).
Use A2X to map your transactions and tax details to your Chart of Accounts.

How to use A2X:

Once A2X has been set up, all you need to do is review the payouts/deposits made by your sales channel in A2X and send them to your accounting software for reconciliation.
Or, you can use A2X’s Auto-Post feature to automatically send the payout/deposit summaries from A2X to your accounting software.

Need help setting up A2X? Contact our support team at contact@a2xaccounting.com! A2X also offers free onboarding for subscribers.

A2X FAQs

Does A2X offer a free trial?

Yes! When you sign up for A2X (by clicking the ‘Try A2X for free’ button in the top right corner), it will automatically be in “free trial mode”. This simply means that you can test and use A2X on a limited number of transactions.

There’s no time limit to your A2X free trial. You can choose to subscribe to A2X when you’re ready.

How much does A2X cost?

A2X starts at $29 USD/month, but pricing ultimately depends on your sales channel(s), your monthly order volume, and a few other factors.

Learn more about A2X pricing.

Does A2X work with my accounting software?

A2X integrates with the following accounting software solutions:

What ecommerce platforms does A2X support?

A2X connects with the following online sales channels:

Can A2X handle historical data?

Yes, A2X can fetch historical financial data from your sales channel(s). The amount of data you can fetch may depend on your A2X plan.

Do I need an accountant to use A2X?

We strongly encourage ecommerce sellers to work with an accountant or bookkeeper who specializes in working with ecommerce businesses.

An accountant or bookkeeper with specialized ecommerce experience will understand and help to guide you through all of the complexities associated with financial management when selling online.

Where can I find an accountant who knows how to use A2X?

Find an ecommerce accountant or bookkeeper who understands A2X here.

How do I learn how to use A2X?

Enroll in A2X’s free Certification Course. It will take you about an hour to complete.

Does A2X offer support?

Yes! A2X offers 24/7 support via email and chat from our global team of ecommerce accounting and bookkeeping specialists.

You can reach our support team by emailing contact@a2xaccounting.com.

Or, review articles on our Support Center.

I’m an accountant or bookkeeper, how do I get listed on the A2X Directory?

Join the A2X Partner Program to get listed on the A2X Directory. You also must be A2X Certified.

Is A2X suitable for small businesses?

Yes, A2X is designed for ecommerce businesses of all sizes, from solo entrepreneurs to large-scale operations.

Is A2X safe?

Yes, A2X maintains the highest level of security, so you know your data is safe. A2X uses the following accepted industry standard measures to ensure the security and privacy of users’ data, including; data encryption, SSL Certificates issued by leading certificate authority LetsEncrypt, and regular security audits. Additionally, A2X is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

All A2X data is stored within the Google Cloud Platform infrastructure (GCP) using servers located in the USA. Google Cloud is a top-tier server infrastructure and managed server provider that complies with important US and EU data protection. All data that is stored by Google is encrypted at the storage layer using the Advanced Encryption Standard (AES) algorithm, AES-256. It is important to note that A2X customer data is encrypted not just while it’s stored, but also during the transfer process.

Strict Identity and Access Management (IAM) controls are enforced within the GCP. Application controls prevent unauthorized access, except as approved through application privileges and credentials. Data safeguarding is a top priority for the A2X engineering team and additionally, A2X has a Data Protection Officer who is responsible for tracking A2X’s security processes.

For more information, you can read the A2X Privacy Policy.

Is A2X available globally?

Yes, A2X is available around the world!

Can A2X handle multi-currency payouts?

Yes, A2X supports multi-currency transactions and reconciles them accurately.

How does A2X manage sales tax/VAT compliance?

A2X categorizes and applies tax rules for your transactions, helping you to ensure accurate reporting and compliance.

Does A2X work with both cash and accrual accounting?

A2X supports the accrual accounting method.

Learn more about why accrual accounting is recognized as a best practice for ecommerce businesses.

Can I customize how A2X categorizes transactions?

Yes, A2X allows customization of transaction categories, tax rules, and account codes. Reach out to our support team to learn how to set up A2X with any customizations – contact@a2xaccounting.com.

What happens if I encounter errors in my data?

A2X is designed to ensure high accuracy to minimize errors. In the unlikely event that you see an error, A2X’s support team can assist you in resolving any issues.

More questions about A2X?

We’d love to help you out. Email our team anytime at contact@a2xaccounting.com.

Try A2X for free

Save hours on your ecommerce accounting

A2X connects your sales channels and accounting software for fast and accurate monthly bookkeeping.

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