Newsletter

You’ve heard plenty from me in the first two editions of the revamped A2X Newsletter, so this time, I’m handing the mic to our incredible community of ecommerce accounting professionals. With the holidays fast approaching, your ecommerce clients are in the thick of it: Black Friday and Cyber Monday sales, increased ad spend, a spike in returns, and more. This is their make-or-break season. But what happens after the rush, when it’s time to account for it all?

Intuit Connect is the biggest cloud accounting event of the year – and if you’re an accounting professional, it’s an event that’s worth paying attention to (even if you were unable to attend). In this second edition of the A2X Newsletter, I’ll share my observations at the event, the themes and general vibe, and how it all relates to the world of ecommerce accounting and the role of accountants and bookkeepers within it.

As the Head of Marketing at A2X, I get the opportunity to talk with accounting and bookkeeping practice owners every day. Over the past few months, the consensus has been clear: marketing your practice feels harder in 2024. If your efforts aren’t getting the traction they used to, you’re definitely not alone. Here are just a few of the comments I’ve heard from accounting professionals in the past year: “Search traffic to my site and blog is constantly fluctuating and going in the wrong direction.