Newsletter

As the Head of Marketing at A2X, I get the opportunity to talk with accounting and bookkeeping practice owners every day. Over the past few months, the consensus has been clear: marketing your practice feels harder in 2024. If your efforts aren’t getting the traction they used to, you’re definitely not alone. Here are just a few of the comments I’ve heard from accounting professionals in the past year: “Search traffic to my site and blog is constantly fluctuating and going in the wrong direction.