Comparing A2X with Link My Books? You’re in the right place.
Both tools automate your payout reconciliation, but A2X goes further: every number ties back to the penny, with the reports to prove it. It's why accountants and bookkeepers call it the "gold standard" in ecommerce accounting.
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The #1 choice since 2014
Loved by 13,000+ ecommerce businesses and accounting professionals
A2X & LINK MY BOOKS
So, what’s the difference?
Getting your Amazon, Shopify, eBay, Etsy, Walmart, and PayPal data into your accounting software is the easy part. The hard part is building the accounting logic and automation that makes every payout reconcile, predictably, every time.
A2X is built on a fundamental principle: your books must be provably accurate. Not just "close enough". Accurate to the penny, with the reports to back it up. Books that can stand up to scrutiny.
MTD compliance, VAT, Amazon DD+7 deferred reserves, B2B orders, payment gateways, multi-currency sales across borders. A2X handles the day-to-day and the edge cases that actually make ecommerce accounting hard.
Why ecommerce businesses and accounting practices choose A2X
Accuracy, scale, and trust: built in from the start
Provable accuracy at every level
With A2X, your transaction data matches across your sales channels and accounting software. Every settlement comes with reconciliation reports so you can close the books with confidence, not guesswork.
Built to scale
Whether you're doing 200 orders a month or 100,000+, A2X handles it across channels, countries, and currencies. It's the only reconciliation tool you'll ever need.
Trusted by accounting leaders
Ecommerce accounting practices around the world recommend A2X to their clients. Our certified partner program means your accountant or bookkeeper already knows the tool, or can get up to speed fast.
compare features
A2X vs. Link My Books
Here's how A2X and Link My Books compare, feature by feature.
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Link My Books |
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Pricing |
$21/mo for 1 channel, 200 orders |
$29/mo for 1 channel, 200 orders |
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Deferred Transactions (Amazon) |
+$20 add-on |
Included in subscription |
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CORE INTEGRATIONS & BASICS |
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Amazon, Shopify, eBay, Etsy, and Walmart |
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Direct integration with PayPal |
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Xero and QuickBooks Online |
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Ability to post COGS |
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Sage |
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COMPLIANCE & RECONCILIATION |
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Automated accruals for Amazon DD+7 reserve included on all Amazon plans |
$20 USD per month |
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Full visibility on marketplace tax and VAT transactions |
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Allows for daily posting of payment gateways to ensure MTD compliance |
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Post directly to bank accounts in QuickBooks, no manual clearing accounts |
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Platform-specific audit & reconciliation reports |
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Ability to bulk send entries to your accounting software |
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Customisation for B2B payments |
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SCALABILITY & INTELLIGENCE |
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Multi-entity Shopify support |
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Support for Shopify geographical zone changes |
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Native integrations for NetSuite |
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Advanced SKU cost integrations (IMS, Sheets, Cloud CSV) |
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Dynamic COGS reversals on customer refunds |
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Customisable data exclusion & granular VAT mapping |
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SKU-level profitability subledger (A2X Clarity) |
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Integration partnerships with inventory management tools, including Cin7, Finale, Seattle, and Unleashed |
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Filter and apply bulk actions for mappings |
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Customisable to exclude data or transaction types from an entry |
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SUPPORT & GLOBAL REACH |
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Accredited support team across all regions, including UK and EU certified experts |
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Xero Awards winner in the US, UK, and Canada |
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Trusted by ecommerce accountants and bookkeepers in the UK and worldwide |
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Onboarding included on all plans |
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Certification available for accountants and bookkeepers |
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| Price | $21/mo for 1 channel, 200 orders | $29/mo for 1 channel, 200 orders |
Link My Books
Pricing
$21/mo for 1 channel, 200 orders
$29/mo for 1 channel, 200 orders
Deferred Transactions (Amazon)
+$20 add-on
Included in subscription
CORE INTEGRATIONS & BASICS
Amazon, Shopify, eBay, Etsy, and Walmart
Direct integration with PayPal
Xero and QuickBooks Online
Ability to post COGS
Sage
COMPLIANCE & RECONCILIATION
Automated accruals for Amazon DD+7 reserve included on all Amazon plans
$20 USD per month
Full visibility on marketplace tax and VAT transactions
Allows for daily posting of payment gateways to ensure MTD compliance
Post directly to bank accounts in QuickBooks, no manual clearing accounts
Platform-specific audit & reconciliation reports
Ability to bulk send entries to your accounting software
Customisation for B2B payments
SCALABILITY & INTELLIGENCE
Multi-entity Shopify support
Support for Shopify geographical zone changes
Native integrations for NetSuite
Advanced SKU cost integrations (IMS, Sheets, Cloud CSV)
Dynamic COGS reversals on customer refunds
Customisable data exclusion & granular VAT mapping
SKU-level profitability subledger (A2X Clarity)
Integration partnerships with inventory management tools, including Cin7, Finale, Seattle, and Unleashed
Filter and apply bulk actions for mappings
Customisable to exclude data or transaction types from an entry
SUPPORT & GLOBAL REACH
Accredited support team across all regions, including UK and EU certified experts
Xero Awards winner in the US, UK, and Canada
Trusted by ecommerce accountants and bookkeepers in the UK and worldwide
Onboarding included on all plans
Certification available for accountants and bookkeepers
Price
"We constantly research the marketplace to ensure that we bring the best accounting software to our clients. A2X is the gold standard in ecommerce accounting, and we wouldn’t choose anything less for our clients"
Oliver Blackmore, Elver E-commerce
"Our 7, 8, and 9 figure sellers require investor-ready financials to make better decisions, unlock financing, and satisfy investors. A2X is the only technology we trust to manage their complexity and scale"
Sam Hill, EcomCFO
You can tell that the founders of A2X were ecommerce business owners because they so clearly understood the accounting problem – and found a way to solve it.
Brittany Brown, LedgerGurus
frequently asked questions
Still have questions? We’re here to help
A2X is built for ecommerce businesses that need their books to be accurate, reconciled, and audit-ready. If you sell on Amazon, Shopify, eBay, Etsy, Walmart, or PayPal and want your accounting software to reflect exactly what happened in every payout, A2X is the right fit.
It's especially valuable if you're multi-channel, multi-currency, or working with an accountant or bookkeeper who needs financials they can trust without manual cleanup.
The pricing is comparable, and in many cases the difference is minimal. Where A2X stands apart is what's included on every plan: deferred transaction handling (Amazon DD+7), platform-specific audit and reconciliation reports, daily posting for MTD compliance, advanced COGS integrations, and access to an accredited support team of ecommerce accounting experts. With Link My Books, several of these features are either unavailable or charged as add-ons.
Yes. Many A2X customers have switched from Link My Books, most commonly for deeper accuracy, more detailed reporting, and greater customisation. Some have even tried Link My Books and come back.
The process is straightforward either way. A2X can process historical settlements and payouts, so you won't lose coverage. Our onboarding team (included on every plan) will help you get set up and make sure your accounts are mapped correctly from day one.
A2X supports all three areas of MTD compliance. It integrates directly with MTD-compatible software (Xero, QuickBooks Online, and Sage), so your VAT returns can be submitted digitally. It consolidates your sales, fees, and tax data from each settlement or payout period and posts it to your accounting software, creating a digital audit trail with detailed data files attached to every entry.
A2X also splits out VAT correctly across transaction types, so your returns reflect what actually happened. And for Shopify merchants using third-party payment gateways like PayPal or Afterpay, A2X lets you set payout frequency to daily, weekly, or monthly, so you can match HMRC's reporting expectations for your setup.
Yes. A2X can separate domestic and international sales, which is important for VAT reporting and understanding where your revenue is coming from. You can configure how non-UK sales are categorised in your accounting software, giving your accountant or bookkeeper a clear picture at month-end. For example, it would differentiate between UK and non-UK sales.
Yes. A2X can identify and separate transactions where VAT has already been accounted for, so you're not double-counting. This is particularly relevant for marketplace facilitator scenarios where the platform collects and remits VAT on your behalf.
A2X breaks out VAT across your transactions automatically, including VAT-inclusive expenses, zero-rated and standard-rated sales, and different VAT rates across product types.
Marketplace tax and VAT transactions are fully visible in A2X, which is important if you're ever subject to a VAT inspection or audit. This means your VAT returns are based on what actually happened in each payout, not estimates or manual adjustments.
For UK sellers, this is one of the biggest differences between A2X and other tools.
Yes. A2X has direct integration with Shopify, so if you use payment gateways on your site, A2X will identify which sales occurred through each third-party gateway. These gateways are automatically categorised into their own entry and can be posted daily, weekly, or monthly. All sales, tax, discounts, and more are included in these summaries. You'll only need to account for any fees payment gateways have charged you.
Yes. A2X can differentiate between sales taxed vs. sales not taxed. If you want to set up further differentiation, you can create product groups within A2X or split your sales by SKU.
Because A2X gives them books they don't have to fix. Every settlement and payout reconciles to the penny, with reports that prove it. That means less time on manual cleanup and more time on advisory work.
You don't need to be an accountant to use A2X. Most sellers are up and running within a day. A2X connects to your sales channels and accounting software, and the onboarding team (included on every plan) will walk you through mapping your accounts. If you do work with an accountant or bookkeeper, they can review and fine-tune your setup at any time.
GET STARTED WITH A2X
Try A2X free, or chat with an expert
Try before you buy
See it for yourself. Connect your sales channels, see your data broken down to the penny, and reconcile in minutes.
Have questions about A2X?
The A2X support team is global, and includes UK and EU certified accounting experts. Chat with a team member that understands ecommerce, VAT, and more.
