Comparing A2X & Finaloop? You're in the right place.
A2X is the perfect fit for scaling brands that require accurate and detailed financial reporting. It accurately integrates your payout data with QuickBooks, Xero, and NetSuite for reconciliation, and supports complex workflows for those selling across multiple channels, states, countries, currencies, and more. Finaloop offers a closed accounting system with automated bookkeeping and simple reporting, which is well suited to smaller brands.
The #1 choice
Award–winning solution, loved by over 12,000 merchants and accountants
A2X & FINALOOP
So, what’s the difference?
If you're a scaling brand, and need an accounting solution designed to support you as you sell across multiple channels, states, countries, currencies, and more, A2X is the app for you.
A2X accurately integrates your payout data from Amazon, Shopify, eBay, Etsy, and Walmart with QuickBooks, Xero, Sage, or NetSuite for reconciliation. It provides advanced functionality to ensure your data actually ties out across every platform, giving you unmatched accuracy and detailed financial reporting.
That's why A2X is trusted by the world's leading ecommerce accountants and bookkeepers, as it allows them to provide financial insights and detailed reporting that can set your business up for success when seeking investment, loans, M&A, and more.
Finaloop, in contrast, provides a standalone (closed system where your data is locked in) automated bookkeeping solution with simple reporting. It is well suited to smaller or less complex businesses with more standardized operations.
A2X provides advanced functionality for accurate accounting at every stage of your growth
Industry leader in ecommerce accounting automation
Focused on accurate data categorization for scaling businesses
Customizable to suit advanced accounting, tax, currency, and multi-channel requirements
Provides expert ecommerce support
a2x features
Whether you’re selling on one channel or many; in different currencies, tax rates, and locations, A2X has you covered
Seamless integration with top accounting software
A2X specializes in ecommerce reconciliation, allowing you to get the best out of your accounting software's capabilities, as well as the flexibility to use a range of other integrations.
Accurate ecommerce reconciliations
A2X ensures accuracy by allowing you to tie your financial data back to your sales channels, making it the trusted tool for payout reconciliation.
Expert support and professional network
A2X provides access to an experienced customer success team and a network of ecommerce accounting professionals, offering expert guidance and support.
compare solutions
A2X & Finaloop
Although A2X and Finaloop are both ecommerce accounting automation apps, they provide different solutions, for different stages of growth, to reconcile your ecommerce payouts.
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Finaloop |
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Amazon |
North America region only (US, CA, MX) |
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Shopify |
US stores only |
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eBay |
US only |
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Etsy |
US only |
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Walmart |
US only |
US only |
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BigCommerce |
US only |
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QuickBooks Online |
If you choose to leave Finaloop, data can be exported to QBO |
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Xero |
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NetSuite |
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Sage BCA |
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Posts COGS |
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Ability to export data into a CSV or IIF
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Supports third-party payment gateways on your Shopify or BigCommerce store
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Includes reports replicated from Amazon and Shopify to ensure accuracy and easy reconciliation |
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Countries supported |
US only |
UK, EU, US, CA, AU, NZ, and all countries globally |
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Currencies & taxes supported |
US only |
US, UK, EU, AU, NZ, & MORE |
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24/7 expert chat support available |
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Onboarding included on premium plans |
NA |
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Ability to map tax rates on all transaction types |
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Ability to split sales by SKU or product type |
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All transaction data split by taxed and non-taxed |
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Maximum history available |
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Entry types |
Finaloop is an ecommerce focused GL that pulls data from the sales channels and creates entries within, rather than posting to another software |
A2X creates journals (for QuickBooks Online, Sage, NetSuite and Custom) or invoices (Xero) for matching to the bank deposit |
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Ecommerce Partner Program for all accountants and bookkeepers |
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Certification available for accountants and bookkeepers |
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Integrates with products or inventory within QuickBooks Online |
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Ability to update the settings on past payments |
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Ability to exclude data or transaction types from an entry |
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| Price | Starting at $65 per month | Starting at $29 per month |
Finaloop
Amazon
North America region only (US, CA, MX)
Shopify
US stores only
eBay
US only
Etsy
US only
Walmart
US only
US only
BigCommerce
US only
QuickBooks Online
If you choose to leave Finaloop, data can be exported to QBO
Xero
NetSuite
Sage BCA
Posts COGS
Ability to export data into a CSV or IIF
Supports third-party payment gateways on your Shopify or BigCommerce store
Includes reports replicated from Amazon and Shopify to ensure accuracy and easy reconciliation
Countries supported
US only
UK, EU, US, CA, AU, NZ, and all countries globally
Currencies & taxes supported
US only
US, UK, EU, AU, NZ, & MORE
24/7 expert chat support available
Onboarding included on premium plans
NA
Ability to map tax rates on all transaction types
Ability to split sales by SKU or product type
All transaction data split by taxed and non-taxed
Maximum history available
Entry types
Finaloop is an ecommerce focused GL that pulls data from the sales channels and creates entries within, rather than posting to another software
A2X creates journals (for QuickBooks Online, Sage, NetSuite and Custom) or invoices (Xero) for matching to the bank deposit
Ecommerce Partner Program for all accountants and bookkeepers
Certification available for accountants and bookkeepers
Integrates with products or inventory within QuickBooks Online
Ability to update the settings on past payments
Ability to exclude data or transaction types from an entry
Price
Finaloop offers a streamlined, user-friendly approach to ecommerce accounting. However, for those who prioritize precision and comprehensive accuracy in financial reporting, the depth and personalization provided by traditional ecommerce accountants may be indispensable.
Our 7, 8, and 9 figure sellers require investor ready financials to make better decisions, unlock financing, and satisfy investors. A2X is the only technology we trust to manage their complexity and scale.
Today, there are a wide range of accounting connectors that claim to accurately record your marketplace or online store sales in your accounting system. And while many of them are useful for specific groups of sellers, we have decided to stick with A2X for our clients.
Being used and highly recommended by the most trusted accountants, A2X is proven to solve bookkeeping issues. Aside from that, there are many factors why A2X is ahead of its competitors.
We constantly research the marketplace to ensure that we bring the best accounting software to our clients so that you know that if we recommend it, it will work. A2X is the gold standard in e-commerce accounting, and we wouldn’t choose anything less for our clients.
frequently asked questions
Still have questions? We’re here to help
A2X is suited for growing sellers handling anywhere from 200 to over 1 million orders per month. A2X offers advanced tax tracking functionality and greater granularity for data segmentation. When A2X is used with accounting software such as Xero or Quickbooks, sellers have far more integration and customization options.
Finaloop could be a good fit for smaller sellers who operate within the US and have relatively straightforward accounting requirements.
A2X can generate a value-based COGS entry in QuickBooks Online or Xero. Once you've uploaded your SKU costs, A2X will create a summary entry for the total amount of your COGS for the period. This entry will debit your inventory asset account and credit your COGS expense account for the value of the goods sold during that period. In addition, A2X can split COGS by product type and can map these to different accounts allowing for advanced reporting.
Yes. A2X lives outside of your accounting software, so you can disconnect it and/or reconnect it at any time.
As your business grows, your number of orders will increase. If each order were posted individually, you would end up with a high volume of entries, potentially overwhelming your accounting software. Additionally, you don't receive payment for every order individually; you're paid in batches (lump sum payouts covering multiple orders and/or spanning several days). Reconciling each individual order to a single deposit would be extremely challenging. Moreover, some transactions are periodic and aren't tied to specific orders. Reserve balances and certain fee types are examples of these. Posting individual orders wouldn't account for these transaction types.
Yes, A2X collaborates with some of the world's leading ecommerce accountants and bookkeepers. You can find the right professional for your needs in the A2X Directory.
A2X offers a range of pricing tiers to suit different ecommerce business sizes and transaction volumes, with plans ranging from basic options for smaller sellers to advanced packages for larger businesses. Plans start at $19 per month. Visit the A2X pricing page to find out more.
INDEPENDENT REVIEWS
There are a number of independent blogs written about A2X by ecommerce accounting experts
Today, there are a wide range of accounting connectors that claim to accurately record your marketplace or online store sales in your accounting system. And while many of them are useful for specific groups of sellers, we have decided to stick with A2X for our clients.
The A2X staff are always kind, personable, and easy to communicate with – something that is hard to find in other software companies.
We constantly research the marketplace to ensure that we bring the best accounting software to our clients so that you know that if we recommend it, it will work. A2X is the gold standard in e-commerce accounting, and we wouldn’t choose anything less for our clients.
Honestly, there are certain tools that deserve a real shout out, and frankly A2X solves real accounting problems and deserves that shout out.
The app that I always recommend for doing Shopify to QuickBooks Online integration is A2X.
A2X is also listed on all major review websites, such as;
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