How to Find an eBay Accountant in the UK

By Elspeth Cordray, UK Go-To-Market Manager, A2X

Are you an eBay seller looking for an accountant in the UK?

This guide will help you find a skilled accountant or bookkeeper who specialises in eBay businesses – i.e., someone who can help you navigate VAT compliance, understand eBay-specific fees, and maximise your financial success.

As the UK Go-To-Market Manager at A2X (and a Certified Bookkeeper), I have often worked with eBay sellers and accountants, helping them bridge the gap between ecommerce businesses and the right financial expertise.

Below, I’ve outlined key factors to consider and common questions sellers ask when choosing an accountant.

Key takeaways:

• The A2X Directory is the easiest and fastest way to find an eBay accountant – The A2X Ecommerce Accountant & Bookkeeper Directory connects eBay sellers with experienced accountants who specialize in ecommerce. You can filter and browse recommended professionals or get matched by the A2X team.
• An accountant can help minimize VAT overpayment due to eBay’s complex payout structure – eBay’s lump sum payments make VAT reconciliation challenging. A knowledgeable accountant ensures correct VAT filing, helps identify zero-rated vs. standard-rated sales, and prevents unnecessary overpayment.
• Hiring an accountant early can save time and support business growth – While new sellers might start with a bookkeeper, hiring an accountant becomes essential when approaching the UK VAT threshold, struggling with bookkeeping, or expanding internationally. An accountant provides financial insights, improves cash flow management, and advises on tax-efficient growth strategies.

Watch this video to learn how to easily connect with an eBay accountant in the UK using our free Ecommerce Accountant & Bookkeeper Directory.

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The A2X Directory is a global network of expert ecommerce accountants ready to help businesses like yours.

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What should I look for in an eBay accountant?

Selling on eBay offers a fantastic opportunity to grow your business, but it also comes with financial complexities, such as:

• Lump sum payments that combine multiple transaction types (sales, fees, shipping, VAT, etc.), making reconciliation tricky.
• Marketplace Facilitator Tax and understanding how it applies to your products and transactions.
• Fluctuating cash flow due to eBay’s payment schedules, returns, and refunds, which can make budgeting and financial planning challenging.

So, when choosing an accountant for your eBay business, look for:

• Experience with ecommerce businesses – They should understand online selling platforms, VAT, fees/transactions specific to eBay.
• Knowledge of UK tax laws – Ensure they are familiar with HMRC regulations, VAT thresholds, and Making Tax Digital (MTD).
• Familiarity with eBay reports and integrations – Your accountant should be able to work with sales reports, PayPal or eBay managed payments, and accounting software integrations such as A2X.
• Proficiency with accounting software – Look for expertise in platforms like Xero or QuickBooks Online.
• Clear communication – They should explain complex financial matters in a way you can understand.

When should I hire an accountant for my eBay business?

It’s always a good idea to bring on an accountant early on so that they can make sure your finances are set up correctly from the start.

However, this can be a big expense for businesses who are just starting out. One possible solution could be to hire a bookkeeper when you’re just getting started, as many bookkeepers provide service packages that support sellers earning up to a certain level of revenue.

If you’re unable to hire an accountant early on, consider hiring an accountant when:

• Your sales are approaching or exceeding the UK VAT threshold (£90,000).
• Your bookkeeping is taking up too much time.
• You need help with VAT planning and compliance.
• You’re expanding to international markets.
• You want financial insights to help scale your business.
• You’re struggling with cash flow, profit margins, or expenses.

Do I need an accountant if I already use accounting software?

Yes! Accounting software can automate many bookkeeping tasks, but it’s best paired with an accountant or bookkeeper who understands how to use the software.

An accountant/bookkeeper will help you:

• Ensure VAT compliance – Software helps with bookkeeping, but an accountant makes sure you file VAT correctly.
• Provide VAT strategies – They can identify deductions and reliefs you might miss. eBay payouts make it challenging to split out zero-rated and standard-rated product sales. A good accountant or software like A2X will help you with this, so that you are not overpaying your VAT on zero-rated sales.
• Handle complex financial matters – Such as VAT registration, multi-currency transactions, or limited company accounts.
• Turn numbers into insights – They can ultimately help you improve profitability and efficiency.

Can my accountant help me scale my eBay business?

Yes! This is something that an accountant who specialises in working with eBay sellers can do best.

Not only will the right accountant/bookkeeper understand specifically where eBay sellers might struggle with growth, they’ll be able to help you:

• Analyse your profit margins by identifying areas to cut costs and improve pricing strategies.
• Manage cash flow to ensure you have enough capital to reinvest.
• Advise on tax-efficient growth – e.g., whether you need to register for VAT, become a limited company, or expand internationally.
• Assist with financial forecasting by helping you plan for stock purchases and business expansion.

How much does an eBay accountant cost?

Costs vary between accounting practices and pricing models – and, the services you need (e.g., monthly bookkeeping, VAT filing, etc.).

When evaluating pricing, look for:

• Fixed pricing vs. hourly pricing
• Packages for ecommerce businesses
• Transparency (i.e., no hidden costs)

What questions should I ask before hiring an eBay accountant?

Most accountants and bookkeepers will offer a free consultation where you can ask about their experience and make sure they can provide you with the services you need for your eBay accounting.

Some questions you could ask include:

• Do you have experience with eBay and ecommerce sellers?
• How do you handle VAT and international sales?
• What accounting software do you recommend?
• How do you charge for your services?
• Can you help with tax efficiency and business growth?
• Will you provide ongoing support or just year-end accounts?
• Do you assist with HMRC audits or inquiries?

Where can I find recommendations for an eBay accountant in the UK?

The A2X Ecommerce Accountant & Bookkeeper Directory is a free tool that helps you connect with recommended eBay accountants and bookkeepers in the UK.

All listed firms are A2X-certified and have extensive experience working with ecommerce sellers.

How to use the A2X Accountant Directory

There are two ways you can use the A2X Ecommerce Accountant Directory to find an accountant for your eBay store: filter and browse, or get matched by the A2X team.

Use filters

Go to the A2X Ecommerce Accountant Directory and scroll down to the filter section:

Select relevant filters (e.g., Country/Territory → United Kingdom; Sales Channel → eBay) and browse the recommended practices.

You can contact any firm by visiting their profile and clicking the orange ‘Contact’ button. Expect a response within 48 hours.

Get matched

A2X provides a service where we’ll match you with an accountant/bookkeeper from our directory that best fits your needs.

To get matched, visit the Ecommerce Accountant Directory and click the ‘Get matched’ button.

You’ll be prompted to fill out a form. Once submitted, our team will match you with a suitable accountant or bookkeeper.

Here’s what happens next:

• The selected accountant will reach out to you within 48 hours.
• The A2X team will check in to ensure you’re satisfied with your match.

Elevate your eBay business with the right accountant

Bringing an eBay accountant on board can streamline your finances, minimise overpayment of VAT, and strengthen your business’s financial foundation. By choosing a specialist with ecommerce expertise, marketplace insight, and the right accounting tools, you’ll free up time to focus on scaling your business with confidence.

Need help finding an accountant? Use the A2X Ecommerce Accountant & Bookkeeper Directory today!