What is A2X?

The A2X logo with a question mark beside it

A2X is an ecommerce accounting app that helps businesses, accountants, and bookkeepers automatically reconcile payouts from their online sales channels in QuickBooks Online, Xero, or Sage.

Founded in 2014, A2X works with over 12,000 customers as well as the top ecommerce accounting and bookkeeping practices in the world.

With the support of our customers and partners, A2X is the most accurate ecommerce accounting solution available today – helping businesses increase their financial visibility while saving hours a month.

Save hours on your ecommerce accounting

A2X connects your sales channels and accounting software for fast and accurate monthly bookkeeping.

Try A2X today
Try A2X for free

How does A2X automate ecommerce accounting?

A2X transforms payout data from Amazon, Shopify, eBay, Etsy, and Walmart into organized summaries that perfectly reconcile in Xero, QuickBooks Online, or Sage.

It automatically categorizes sales, fees, taxes, refunds, and more, and organizes the transactions into summaries that perfectly match the payout deposits in your accounting software – allowing you to reconcile payouts in just one click.

How A2X works - showing a sales channel report example with lines of data, a conception of an A2X summary, and a match next to a deposit in accounting software

A2X bridges the gap between your ecommerce sales platform (Amazon, Shopify, etc.) and your accounting software (QuickBooks, Xero, Sage), solving common issues such as:

  • Reconciling complex, batched payouts
  • Categorizing transactions into sales, fees, taxes, and refunds automatically
  • Handling multi-country tax rules with ease
  • Reducing manual errors and saving hours of work each month

With A2X, you can:

  • Automate a time-consuming monthly process
  • Ensure accurate tax payments
  • Get a better view into your financials with a more detailed Profit & Loss Statement (P&L)
  • Have confidence in the accuracy of your books

It’s also important to note that A2X is not:

Why is ecommerce accounting challenging without A2X?

Imagine getting a single payout from Amazon that covers two weeks of sales, five different tax rates, multiple refunds, and shipping fees. Recording this entire payout amount as “sales” in your accounting system is incorrect. Without A2X, you’d be left untangling rows of raw data in a spreadsheet – an error-prone and time-consuming task.

Ecommerce accounting is more complex than traditional retail, where payments are direct and straightforward.

Ecommerce businesses receive batched payouts from sales channels, which combine multiple types of transactions. This creates several challenges:

  • Lumped transactions – Payouts include sales, taxes, fees, refunds, and more. Each transaction must be treated accurately.
  • Irregular timelines – Payouts can cover days, weeks, or partial periods, making it hard to align with accounting records.
  • Multi-country complexity – A single payout might involve different countries and tax rates.
  • Unclear labels – Transactions are often inconsistently labeled, leading to confusion.
  • Payment gateways – If you use payment gateways to collect payments (i.e., on your Shopify store), this can also add complexity.

It might seem obvious to collect this information from your sales channel, but it’s not so straightforward. Reports that are generated from sales channels contain a lot of raw data that isn’t categorized. Think of a spreadsheet with thousands and thousands of rows.

An example of a report spreadsheet from a sales channel with thousands of rows of data

The ecommerce merchant has to try to split out the data manually in a spreadsheet.

At worst, this is near impossible. At best, it’s incredibly time-consuming and error-prone.

Even if the ecommerce merchant manages to get the numbers close, they would need to create manual entries in their accounting system every time they receive a payout.

When it comes to paying tax, making financial decisions, calculating margins, or even valuing your business, close enough isn’t good enough.

Why is A2X the top choice for ecommerce businesses, bookkeepers, and accountants?

Here’s why A2X is trusted by over 12,000 businesses and top accountants worldwide.

  • A2X is the most accurate solution. It organizes transactions into correct categories, applies tax rules, and creates summaries that match payouts for easy reconciliation.
  • A2X is reliable. With experience reconciling millions of transactions globally, it sets the standard for ecommerce accounting.
  • A2X will get your books up to date in no time. It eliminates manual errors and delays, even fetching historical data to catch up on bookkeeping.
  • A2X is customizable. You can tailor it to your needs, from tax rules to transaction categories, offering as much control as you require.
  • A2X has a support team that understands ecommerce accounting. With global experts, help is fast and specific to your business needs.
  • A2X has the strongest network of expert ecommerce accountants and bookkeepers in the world.

Here’s how a dog treats business called Sweet as Pup was able to get their finances in order with the help of A2X and A2X Partner, Wise Advice.

 

How do I set up and use A2X?

Setting up and using A2X is quick and easy.

Setup steps:

  1. Connect A2X to your accounting software (all you need is your login info).
  2. Connect A2X to your sales channel (all you need is your login info).
  3. Use A2X to map your transactions and tax details to your Chart of Accounts.

How to use A2X:

  • Once A2X has been set up, all you need to do is review the payouts/deposits made by your sales channel in A2X and send them to your accounting software for reconciliation.
  • Or, you can use A2X’s Auto-Post feature to automatically send the payout/deposit summaries from A2X to your accounting software.

Need help setting up A2X? Contact our support team at contact@a2xaccounting.com!

A2X FAQs

Does A2X offer a free trial?

Yes! When you sign up for A2X (by clicking the ‘Try A2X for free’ button in the top right corner), it will automatically be in “free trial mode”. This simply means that you can test and use A2X on a limited number of transactions.

There’s no time limit to your A2X free trial. You can choose to subscribe to A2X when you’re ready.

How much does A2X cost?

A2X starts at $29 USD/month, but pricing ultimately depends on your sales channel(s), your monthly order volume, and a few other factors.

Learn more about A2X pricing.

Does A2X work with my accounting software?

A2X integrates with the following accounting software solutions:

What ecommerce platforms does A2X support?

A2X connects with the following online sales channels:

Can A2X handle historical data?

Yes, A2X can fetch historical financial data from your sales channel(s). The amount of data you can fetch may depend on your A2X plan.

Do I need an accountant to use A2X?

We strongly encourage ecommerce sellers to work with an accountant or bookkeeper who specializes in working with ecommerce businesses.

An accountant or bookkeeper with specialized ecommerce experience will understand and help to guide you through all of the complexities associated with financial management when selling online.

Where can I find an accountant who knows how to use A2X?

Find an ecommerce accountant or bookkeeper who understands A2X here.

How do I learn how to use A2X?

Enroll in A2X’s free Certification Course. It will take you about an hour to complete.

Does A2X offer support?

Yes! A2X offers 24/7 support via email and chat from our global team of ecommerce accounting and bookkeeping specialists.

You can reach our support team by emailing contact@a2xaccounting.com.

Or, review articles on our Support Center.

I’m an accountant or bookkeeper, how do I get listed on the A2X Directory?

Join the A2X Partner Program to get listed on the A2X Directory. You also must be A2X certified.

Is A2X suitable for small businesses?

Yes, A2X is designed for ecommerce businesses of all sizes, from solo entrepreneurs to large-scale operations.

Is A2X safe?

Yes, A2X maintains the highest level of security, so you know your data is safe. A2X uses the following accepted industry standard measures to ensure the security and privacy of users’ data, including; data encryption, SSL Certificates issued by leading certificate authority LetsEncrypt, and regular security audits. Additionally, A2X is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

All A2X data is stored within the Google Cloud Platform infrastructure (GCP) using servers located in the USA. Google Cloud is a top-tier server infrastructure and managed server provider that complies with important US and EU data protection. All data that is stored by Google is encrypted at the storage layer using the Advanced Encryption Standard (AES) algorithm, AES-256. It is important to note that A2X customer data is encrypted not just while it’s stored, but also during the transfer process.

Strict Identity and Access Management (IAM) controls are enforced within the GCP. Application controls prevent unauthorized access, except as approved through application privileges and credentials. Data safeguarding is a top priority for the A2X engineering team and additionally, A2X has a Data Protection Officer who is responsible for tracking A2X’s security processes.

For more information, you can read the A2X Privacy Policy.

Is A2X available globally?

Yes, A2X is available around the world!

Can A2X handle multi-currency payouts?

Yes, A2X supports multi-currency transactions and reconciles them accurately.

How does A2X manage sales tax/VAT compliance?

A2X categorizes and applies tax rules for your transactions, helping you to ensure accurate reporting and compliance.

Does A2X work with both cash and accrual accounting?

A2X supports the accrual accounting method.

Learn more about why accrual accounting is recognized as a best practice for ecommerce businesses.

Can I customize how A2X categorizes transactions?

Yes, A2X allows customization of transaction categories, tax rules, and account codes. Reach out to our support team to learn how to set up A2X with any customizations – contact@a2xaccounting.com.

What happens if I encounter errors in my data?

A2X is designed to ensure high accuracy to minimize errors. In the unlikely event that you see an error, A2X’s support team can assist you in resolving any issues.

More questions about A2X?

We’d love to help you out. Email our team anytime at contact@a2xaccounting.com.

Save hours on your ecommerce accounting

A2X connects your sales channels and accounting software for fast and accurate monthly bookkeeping.

Try A2X today
Try A2X for free

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